MALTA’S SOFT POWER POTENTIAL - IT’S EDUCATION, SILLY!

The notion of soft power projects a more ‘human’ image – or as some would say - a more ‘real’ identity of a nation. It highlights a country’s liveability and attractiveness in the eyes of the world. Soft power reflects and affects the flow of ideas and human and financial capital, serving as the tipping point for decisions across the board. Ray de Bono explains.