Malta's Soft Power Potentials: The Cultural Paradigm

Ray de Bono speaks to the former editor of the leading Maltese language Sunday newspaper, It-Torca, branding expert, historian and renowned author Aleks Farrugia. He also met with firebrand Jon Mallia, a talk show host and thinker who brings an original mix of theatre, social commentary and public debate in a language that is fresh, sometimes shocking, but always to the point. The questions circle around the need to improve our cultural biosphere as part of Malta's overall Soft Power credentials.