Range Rover Sport and Theo James' bold new era
In a seamless fusion of British heritage and modern luxury, Range Rover has launched a stunning campaign for the new Range Rover Sport, featuring British actor and producer Theo James.
Filmed at the picturesque Harewood House in West Yorkshire, this collaboration highlights the SUV's dynamic capabilities and refined elegance while embracing the eccentricity and charm of British culture.
The campaign showcases the Range Rover Sport as James navigates the vehicle through the estate's varied terrains. The SUV's agility and power are brought to life as James ascends stone steps and manoeuvres across a life-sized chessboard. The eye-catching Velocity Blue exterior, now available for customers, adds a contemporary edge to its timeless design.
Known for his roles in The White Lotus: Sicily and Netflix's The Gentleman, Theo James epitomises the Range Rover Sport's blend of strength, elegance, and charm. A proud owner of the plug-in electric hybrid version, James emphasises the vehicle's appeal to those who value performance and sustainability.
Equipped with advanced features like dynamic air suspension, torque vectoring, and adaptive dynamics, the Range Rover Sport ensures an unparalleled driving experience. Its mild and plug-in electric hybrid options offer assertive power, sporting performance, and all-terrain capability, delivering both luxury and sustainability.
Geraldine Ingham, global managing director of Range Rover, describes the model as "dramatic, visceral, and uncompromising—a British luxury sports SUV with attitude." James adds, "The Range Rover Sport epitomises incredible British design, unrivalled driving capability, and enough space to squeeze my unruly family into. Delicious."
Filmed with humour and whimsy, the campaign features scenes like James skillfully weaving around towering chess pieces and glimpsing a dressage horse galloping through the morning mist. This playful take on luxury emphasises the Range Rover Sport's combination of elegance and power.
Launched globally in October 2024, the campaign underscores the Range Rover Sport's role in redefining sporting luxury. Now in its third generation, the model boasts advanced design, connectivity, and electric hybrid power, making it the most capable yet desirable.
By blending traditional British craftsmanship with cutting-edge technology, Range Rover continues to set the standard for luxury SUVs. The collaboration with Theo James cements the Range Rover Sport's place as an icon of modern sophistication, performance, and style.
Azimut’s Flybridge Series, long celebrated for its innovative approach, reached new heights with introducing the Fly 62. Launched on July 29th at the Avigliana production facility, this yacht brought the revolutionary Beach Cockpit to the forefront, setting a new benchmark in flybridge design and functionality.